Aviva revamps group accident and travel products with wellbeing boost



Aviva revamps group accident and travel products with wellbeing boost | Insurance Business UK















New initiative marks and industry first

Aviva revamps group accident and travel products with wellbeing boost

Life & Health

By
Kenneth Araullo

Aviva marks an industry first as it introduced new mental health support services for its Group Personal Accident and Business Travel customers without additional costs.

This initiative sees Aviva offering a comprehensive range of wellbeing services and benefits, including a line manager toolkit for mental health, health and wellbeing discounts, support for individuals living with cancer, and a counselling service.

Recent research conducted by Aviva highlighted the growing concern among business leaders regarding the mental health and wellbeing of their employees. The study found that 17% of business leaders consider the mental health and wellbeing of their staff as one of their most significant risks, an increase from 14% last year. Charities (31%) and public sector businesses (28%) were particularly likely to rank this issue among their top three concerns.

In response and timed ahead of Time To Talk Day on Feb. 1, Aviva has tailored its new services to support businesses and their employees in managing mental health and wellbeing. These services aim to build resilience, enhance understanding, and provide professional support for addressing various issues.

The wellbeing additions to the Group Personal Accident and Business Health policies include:

  • The Aviva Line Manager Toolkit: Mental Health, offering training videos developed by mental health professionals. These resources are designed to help line managers identify signs of poor mental health, conduct supportive conversations, and understand reasonable workplace adjustments.
  • A counselling service accessible 24/7, 365 days a year, offering direct contact with British Association for Counsellors and Psychotherapists (BACP) accredited counsellors. This service covers a range of issues and is available to employees and their immediate family members.
  • Get Active, which provides discounts at over 3,000 health and fitness clubs and other offers to encourage a healthy lifestyle.
  • Cancer Care with Get Active, offering access to discounted products and services that assist with living adjustments due to a cancer diagnosis and treatment.
  • A wellbeing library, presenting an online repository of content, guides, and tools covering various aspects of wellbeing.

“Mental health and wellbeing is an area of concern for many employers and we’re proud to be supporting resilience in this area with a new package of enhancements,” said Luke Powis, head of accident and health at Aviva. “Our Group Personal Accident and Business Travel customers and their employees can now benefit from mental health training, counselling, and support for a cancer diagnosis. This is already making a difference to thousands of employees across the country, all at no extra cost to them. We know that effective mental health support strategies have the potential to improve productivity, employee engagement, reduce absenteeism and help make businesses better places to work, which is why this area is so important.”

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