In a surprise twist, Amazon brought the best Prime Day fashion deals back for a second round this year. Thousands of fashionable nice saves are available for less on Prime during Amazon Prime Big Deal Days, a site-wide sale that lasts until 11:59 PDT tonight, October 11. The lineup can inspire a full closet refresh—if you can hit “Add to Cart” before the sale ends. (Or, when select items inevitably sell out.)
Just like summer’s marquee sale, the best Amazon Prime Day fashion deals available during Big Deal Days include a vast number of designers. (Reminder: Only Prime members can access the sale.) So far, we’ve uncovered fall savings of up to 60 percent off on everything from the best crossbody bags to fall wedding-guest dresses and infinite staples in between. We’re noting editor-approved leather boots and sweater dresses for an immediate closet update; Amazon’s best workout clothes for hitting fitness goals; and for the people who shop early, luxury gifts and affordable gifts on Amazon to prepare for the upcoming holiday season. Some of the best fashion deals for Prime Day can’t be found anywhere else, including exclusive deals from Alo Yoga, Victoria’s Secret, and more brands. Want the height of luxury and the convenience of Amazon’s supercharged shipping? Amazon Luxury Stores has special designer bag deals with a curation of What Goes Around Comes Around vintage for 15 percent off.
While Amazon already had savings on contemporary and luxury brands in its secret designer outlet ahead of the official sale, the Prime Big Deal Days savings are more than worth the wait. Read on for a selection of the best fashion deals worth shopping before Amazon Prime Day 2.0 2023 comes to a close in a few hours.
This post has been updated with new deals. The prices and sale items listed below were available at the time of publishing; discounts may vary by location.
Best Amazon Prime Big Deal Days 2023 clothing deals
A 360-degree wardrobe refresh is still attainable with just a few hours left in the sale. The Prime fashion deals available through tomorrow are incorporating savings on tops, denim, and dresses of all lengths. Spring for an editor-approved AYR button-down shirt if you’re feeling a work wardrobe update; for an update to your favorite basics, Levi’s and Rag & Bone denim is heavily discounted. The final day of the sale also brought fresh (and under-$100) deals on the best fall sweaters.
Best Amazon Prime Big Deal Days 2023 bra and underwear deals
Save on the most comfortable bras in every size, from top-rated brands like True & Co, Victoria’s Secret, and Calvin Klein. Then, refresh your top drawer with bundled sets of Hanky Panky thongs and seamless underwear. Silky-soft pajamas from Lunya are also a rare steal for a self-care moment.
Best Amazon Prime Big Deal Days 2023 accessories deals
Designer bag deals are the highlight of Prime’s second major sale of the year. We’ve also caught rare savings on everyday jewelry, including Swarovski’s crystal tennis necklaces and bracelets.
Best Amazon Prime Big Deal Days 2023 shoe deals
From the most comfortable loafers to long-lasting walking shoes and trendy ballet flats, there are pairs for every type of outfit in Prime Day 2.0’s footwear deals. Keep a close eye on the sneaker deals, including editor-approved Veja pairs.
Best Amazon Prime Big Deal Days 2023 activewear deals
Major activewear brands like Beyond Yoga and FP Movement once again have deals on their best biker shorts, compressive leggings, and sports bras for Prime Day 2.0. Don’t forget the unsung hero of every workout and fitness class (socks).
Fashion Commerce Editor
Halie LeSavage is the fashion commerce editor at Harper’s BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.