Short Course on Experts – Getting to Square 1

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Get to Know Jack Halfon

Jack Halfon is a South African entrepreneur who was born in Harare, Zimbabwe. He is the largely popular as the founder of a micro-lending institution known as Atlas finance. Atlas finance has been shaped by him right into a model of responsibility, customer service and ethics. He began this business as a small business in Johannesburg, and it has since grown into one of the biggest microlending institutions in Johannesburg that has over 170 branches in South Africa. In spite of the vastness of his business, he has never lost the essence of the qualities that matter the most to his customers which are integrity and also a desire to see his customers get what they want. This is why his business has been able to lend to more than two million people since the beginning of his firm in 1994. For Jack, his clients are not any different from the members of his family. His company, Atlas Finance Ltd, gives loans of an amount of 8,000 rand or less to clients who may need to pay for household expenses, hospital bills, tuition for school, transportation costs and other debts. Halfon and his workers at Atlas Finance ensure it is possible for those who reside in several South African cities like Johannesburg, Durban Pretoria, Soweto, Cape Town along with other major cities to meet their daily expenses.

Jack Halfon went through many challenges as he tried to start his business, and thus he understands the problems that most of his clients go through. He endured several challenges and setbacks before his business could pick up. In fact, he started his business conglomerate with only 300 rand however he eventually became a successful entrepreneur in the South African microfinance sector supplying help to those people who are undergoing similar problems. This has made him a philanthropist, giving back to the people around him to assist the poor in society. Through his philanthropic actions, he expects to inspire the next generation of entrepreneurs. He writes blogs and articles providing free advice on how to make it in the microfinance industry.

Not only is Jack Halfon a successful entrepreneur, but he is also an avid black and white photographer and a dedicated family man as he is a proud husband to one wife, has three kids and three grandchildren. He enjoys spending quality time with his family and watching it thrive. He is well-traveled all over the world, and it has captured the essence of places and folks with his camera. He printed his set of black and white images known as Places and Faces in the year 2011. He gave the earnings he got from this publication to charities in South Africa. He is indeed a man of numerous hats who continues to make great contributions to society.