FOR IMMEDIATE RELEASE
(Rochester, NY) According to research gathered by the North America Consumer Digital Banking Survey, modern banking consumers in North America want it all – relevance, convenience, discounts, deals and experiences that combine human interaction with the latest in digital banking. Consumers are willing to share personal information when they get what they want and switch banks if they don’t.
In response to this surging trend among consumers of “having their cake and eating it too” in regard to banking services, Family First Federal Credit Union has recently announced the launch of new, simpler comprehensive financial services. Customers in Rochester can now have it all by using the services offered by familyfirstny.com.
“Our huge selection of accounts is uniquely designed to help you reach your financial goals,” stated company representative from Family First Federal Credit Union. “Regardless of if you are buying a home or a car or getting ready to handle college tuition bills, setting aside cash for the holidays or saving for retirement, our financial services are designed to help you easily and simply reach your goals. We can help you manage your money by using one or more of our financial tools.”
Today’s banking customers are more focused on value than ever before. This isn’t surprising considering the current economic climate. The middle class is experiencing an income squeeze unlike ever before and the shift from pensions to 401K are some of the main forces influencing people to begin thinking “outside of the box” regarding their finances. This trend has resulted in consumers wanting more for less from their financial institution.
“When you utilize the services highlighted at you will quickly discover a little bit of everything when it comes to financial services,” continued the Family First Federal Credit Union representative. “In addition to offering a myriad of financial products and solutions, we also offer personalized help and answers to any questions our customers may have.”
According to the survey mentioned above, 45 percent of consumers state that the main reason they would remain loyal was if their bank offered discounts on the financial products they needed. Additionally, 87 percent of consumers would continue using the branches in the future and desire human interaction. The changing winds of the banking industry have resulted in the comprehensive, simple services now offered to Rochester customers from Family First Federal Credit Union.
ABOUT FAMILY FIRST FEDERAL CREDIT UNION
Family First Federal Credit Union is a full-service financial institution that has more than 14,000 members and over $170 million in assets. This is thanks to the large family of loyal members the banking industry has. Since its founding in 1969, this banking institution has been recognized as one of the healthiest credit unions in the area.
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