A Look at the $100 Website: What it Means in Web Design and Marketing

Posted on Posted in Advertising & Marketing

Who wants a $100 website? The $100 website is a fun little web term that can be partly dismissive. A person pays $100, flat out, for a website. A website designer makes the website using or not using a preconceived platform such as WordPress or Weebly. Everyone is happy.

The $100 website has the distinction of being entirely too cheap. It isn’t dissimilar to a dollar store—everything is a dollar, but is anything there really worth having? The notion is that websites should cost more, and anyone paying $100 is buying into a cheap site that is unlikely to function the way they want it to.

Is That Fair?

There is a freelance platform where individuals can bid for projects based on their fitting criteria. The majority of the website showcases lower-stakes projects, notably small-scale projects that smaller freelancers can handle with ease. Though larger projects exist, it is a platform for the small guy. The “small guy” is a perfectly suitable choice in a specific situation.

The Good Side of Inexpensive Design

Someone can make a website for $100. That price is not unheard of and would make sense for a revamped blog or something small and manageable. But, this choice would be anything but suitable for someone creating a competing social media platform or something similar. The scale of the project matters. The $100 website designer may be perfectly capable in certain scenarios, and the work is not fundamentally flawed or wrong. It is a matter of finding the right fit that makes sense with the scale of the project.

Choosing a Designer

The $100 website is really just an illustration of a seemingly cheap website. Cheap website are fine if the website host understands what they want and need. If what they need is a splash page, there is hardly a problem. A website does not have to rule the world. It can be serviceable and commit to a very simple objective. A website of that nature could be more effective in its goals. Visit http://www.m3agency.com/case-studies/ for more stories about web design, including the barriers of “cheap” and “expensive,” and how to make a website right.